Halfway There Van Frames

Halfway There Van Frames, a burgeoning startup nestled in the heart of Los Angeles, contacted me to create a suite of marketing assets and craft a fresh brand identity for their innovative custom framing system.

Role

3D Rendering / Product Designer

Deliverables

Redesign the logo and brand
Craft three unique styles to highlight versatility
Develop mockups based on existing photography

PART 1: GENERATIVE RESEARCH

Original Photos

There were the three camera angles that were provided:

Basic Frame Structure

I then took the original frames that were designed by the founders in Sketch-up and created three camera angles to match the three photos shown above.

Mood Board

By communicating with the founders and understanding the three distinct styles that wanted to spotlight with the appliances and finishes, I then created a mood board and generated the renders.

PART 2: DELIVERABLES

Final Renders

I used Cinema4D to model and render three unique styles and finishes for the van frames, highlighting their versatility. Then, I used Photoshop to carefully match camera angles and color temperature, enhancing the visual presentation of the renders.

PART 3: IMPLEMENTATION

Official Pitch Deck Assets